Week 8 – Personas

 

 Persona 1

hiker johnName: George Newton

Archetype: The adventurer

Motto: There is always more to explore.

Age: 30

gender: Male

Location: San Jose California

Internet Experience: Average

User Goals:

  1. Easily navigate to the product
  2. Mobile friendly website
  3. Detailed description of the product

Consumer Behavior

  1. Frugal
  2. Does lots of Research before buying
  3. Likes new and unusual things

Reactions to Web Content

  • Twitter: ignores,
  • Facebook: shares,
  • Blogosphere: Hiking blogs like http://www.modernhiker.com/ , He learns of new hikes and cool products and technics related to hiking
  • Review Sites: trusts, comments,
  • Online Communities: Reviewer,
  • YouTube: watcher,
  • Other:
  • Name: Jessica BlajessicackArchetype: The party goer

    Motto: Peace Love Unity Respect

    Age: 21

    gender: female
    Location: Miami Florida

    Internet Experience: Experienced

    User Goals:

    1. Mobile friendly website.
    2. Ability to read customer reviews.
    3. Detailed description of the product
    4. Detailed description on how to use the product (inflate, Deflate, packing)

    Consumer Behavior

    1. Willing to spend money on anything that will make things more enjoyable
    2. Buys on impulse
    3. Goes on spending binges

    Reactions to Web Content

    • Twitter: shares, follows,
    • Facebook: shares, replies,
    • Blogosphere: Likes to go to fashion blogs to learn fashion tips. And EDM blogs to learn about upcoming raves and rave essentials
    • Review Sites: comments, shares
    • Online Communities: super-user
    • YouTube: uploader
    • Other:

 

Website Persona

Name: Hammy

 

  • witter: shares, follows,
  • Facebook: shares, replies,
  • Blogosphere: Likes to go to fashion blogs to learn fashion tips. And EDM blogs to learn about upcoming raves and rave essentials
  • Review Sites: comments, shares
  • Online Communities: super-user
  • YouTube: uploader
  • Other:

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