Why People love Pokémon Go

Pokémon Go has grown so fast for many reasons including its augmented reality function, the blending of the real and digital world interaction and because Pokémon was already very popular.

I like many others have been playing Pokémon Go almost every day since it was released on June 6th, 2016. Since then it has quickly taken over the world.Pokémon go is now available in 26 Countries and is averaging 4 – 5 million downloads a day. People can not get enough of the game. It’s getting People all over the world to get off the couch and going out into the world to Catch them all.

Pokemon go screen shot
Screen shot of Santa Monica Pier at 3am.

Users have started to take over many tourist locations due to a large amount of Pokéstops that are there. For instance, I was at the Santa Monica pier on Saturday, a place where I usually go to walk around and take in all the beautiful sights. But this time I was there strictly to catch Pokémon and I was not alone. There were about a few hundred other people there for the same reason and by the time I left at 3 am it was still packed mostly because of the constant lures going on there throughout the night. As you can see in the screenshot to the right.

These mass gathering of people playing Pokémon Go are not uncommon. It has been happening all over the world. Places like Central Park in New York city,  Sydney Oprah House in Australia have become hot spots for users to get out and catch them all.

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Gathering of Pokémon Go users at Sydney Opera House.

Augmented Reality (AR)

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User Catching Pokemon in class.

Not only can you catch Pokémon in the real world but the game also has an augmented reality feature that uses your camera to make it look like the Pokémon are right next to you. It even lets you take a picture of the Pokémon in the real world. Pictures of people catching Pokémon in random places have been going viral. While this is one of the main attractions that gets people to download the game a lot of avid players prefer to have this feature turned off.

Abra toilet
User catching on Abra on the toilet.

A lot of avid players I have spoken to have stated that while it is cool at first the AR feature has a few downsides. I talked to a 20-year-old user named Bubba Robinson about this feature.

“The AR feature was one of the many things that first attracted me to the game. While I really enjoy the AR feature and  when catching Pokémon I find that most of the time I rather have it turned off because of the battery usage it uses and it makes it a lot harder to catch the Pokémon because you must have the phone pointing in the direction of the Pokémon and you can’t move your phone or the Pokémon will whereas when it is off I can have my phone in a comfortable position and the Pokémon will not move.”

 

Real World Interaction

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Pokemon go eggs and distance

Another huge attraction of Pokémon Go is that you have to get out of your house to play. It gives people a reason to go for an adventure. Pokémon has succeeded in getting people active again through its egg feature. Each egg has a set distance of either 2, 5, or 10 kilometers and you can’t hatch it till you walk the desired distance. Before this game I was not a very active person but since this game has come out I have been going out for at least two hours to walk around. Through Pokémon Go’s eggs, it is encouraging people to go out and walk. I’ve started to walk an average of 5 kilometers a day so I can hatch my eggs. I also talked to Bubba about this to see how this has helped him stay active even though he is confined to a wheelchair because he recently broke his leg.

“If it wasn’t for Pokémon Go I would probably be sitting at home on my couch complaining about my leg. Instead, Pokémon Go has encouraged me to stay active even though I am stuck in a wheelchair. I have been averaging around 7 kilometers a day of rolling around catching Pokémon. Which is more than I was walking before I broke my leg.”

It’s Pokémon!

 

game boy
Game Boy playing Pokemon Yellow

Altogether the main reason Pokémon Go has become such a big hit is because it’s Pokémon. I Like many other millennials grew up playing Pokémon on Game Boy. With 46% of Pokémon Go users being millennials it’s clear that bringing back a favorite childhood game is a big reason for its mass success. Most of the players I have talked to have told me that Pokémon was one of their favorite games when they were a kid. When I asked Bubba bout this he told me.

 

“I remember playing Pokémon on my Game Boy all the time when I was a kid it was one of my favorite games. When I heard that Niantic was making Pokémon Go and I would be able to find and catch Pokémon in the real world I got excited. When I first downloaded Pokémon Go it brought me back to when I was younger and playing it on my Game Boy.”

 

Source

http://expandedramblings.com/index.php/pokemon-go-statistics/2/

 

Interview – midterm

 

  1. Pokemon Go
  2. Pokémon Go has become a huge hit in the last month. It is getting people off their couch and out into the world. Users get so immersed in the game that they stop paying attention to anything else. But what makes this game so interesting that people will stop paying attention to there surroundings?
  3. Journalism Questions
    • Who plays Pokémon go?
    • What about pokemon makes you want to go out?
    • When you play do you pay attention to your surrondings?
    • Where do go to play Pokémon go?
    • Why do you play the game?
  4. Goals
    • Find out what age groups play Pokémon go.
    • Find out why has the game done so well and attracted so many people.
    • Find out where are people playing.
    • Find out what people don’t like about the game.
  5. Interview sources
    • Avid Pokémon go player Bubba Robinson
  6. Fact sources
    1. http://www.cnet.com/news/googles-april-fools-prank-puts-pokemon-in-the-real-world/
  7. Content type
    • Pokemon Go. Blog
  8. Marketing Messages
    • Get up and Play
    • Pokemon is a good way to get active and have fun doing it.
  9. Technical Consideration: word press

Advertising Fails.

We have all seen it happen before. Many big companies that spend millions on marketing coming up with some marketing campaign that makes you scratch your head and wonder how that got approved.

1. DiGiorno Pizza

digiorno
Tweet Written by Digiorno Pizza.

DiGiorno pizza decided to jump on a currently trending hashtag conversation on twitter not fully understanding the context of the hashtag. The hashtag #WhyIStayed was ment for women that where in abusive relationships to help voice their reason for why they stayed with their abusive partner.

This media disaster could have been easily avoided if someone did some research on what the #WhyIStayed hashtag was ment for. Instead they just hopped on the bandwagon and the consequences where harsh.

2. Playstation Portable

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Racisit billboard to promote white PlayStation Portable.

In 2011 PSP launched an ad campaign to advertise the new release of white Playstation Portable. To advertise the release Sony released a number of billboard, subway and print ads that displayed a white women dressed in all white that looked to be assaulting a frightened looking black women dressed in all black. How sony thought that people would see this ad and think of the psp instead of the injustices against african americans is beyond me.

This ad caused a lot of terrible pr coverage from media outlets all over the united states. Along with the bad PR coverage Sony also received thousands of angry emails from people who thought that the ad was very racist and very inappropriate.

In response to all the negative emails and PR coverage Sony released a statement saying”The marketing campaign for the launch of the White PSP in the Benelux focuses on the contract between the Black PSP model and the new Ceramic White PSP model.” This was Sony’s way of saying deal with it.

3. Absolute Vodka

absolut
Absolut Vodka Ad released in Mexico

Abosulte vodka released an ad in Mexico that featured a map of the US and Mexico as they where in 1848 before the Mexican-American war which was plastered with the slogan “In An Absolut World.” While Absolut thought that this ad would be a good edgy and eye-catching ad, many people did not see it the same way.

Was Absolute trying to suggest that mexico would take back their land or that the war should have ended differently. Thousands of Mexicans were very angry with this ad. A related PR agency tried to defend this ad by saying, “Mexicans talk about how the Americans stole their land, so this is their way of reclaiming it. It’s very relevant and the Mexicans will love the idea.” Reclaiming it by getting drunk on Absolute Vodka does not sound like a very good idea.

Even with the week PR defence thousands of mexicans decided to boycott Absolute and many of them took to social media to speak against the brand and voice there opinions.

I believe absolute should have used a recent map and used the slogan ” Make the world Absolute!”